The paper explores how educators can crack the code on motivating students—which is crucial for learning—through the lens of the famous “jobs to be done” concept that Christensen pioneered. The authors assert that schools—just like businesses that are trying to make critical connections with their customers—must seek to understand what “jobs” students are trying to accomplish in their lives and answer the question, “What job might they hire schools to do?” Their research shows that the two core “jobs” students set out to do each day are “feel successful” and “have fun with friends,” but schools often fail at integrating these core jobs into their operations. This chapter provides insight into how schools can change to enable students to do these jobs through project-based learning, computer-based learning, and other innovations.To download the paper, click here. To learn more about the 2nd edition of Disrupting Class visit the Amazon page here.
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