Wednesday, January 19, 2011
Promote Reading on a Daily Basis
Scholastic is celebrating its 90th anniversary with a global literacy campaign that underscores the importance of reading as the pathway for young people to succeed in the 21st century. Through its “Read Every Day. Lead a Better Life.” campaign, Scholastic is asking everyone committed to the support of young people—partners, educators, business leaders, publishers, booksellers, librarians, nonprofits, parents, caregivers and students—to work together to expand and support children’s reading throughout the world. The goal of the campaign is to provide information and ideas to parents and teachers for making reading easier, more fun and more accessible to children while promoting the importance and value of reading for success in school and in life.
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